Your Security & Resilience Blog

As the security landscape evolves, companies are increasingly turning to AI-driven solutions to enhance their capabilities. If you have developed an AI solution for the security industry, effective marketing is crucial to ensure that your product stands out in a competitive market. Craft a compelling strategy to market your AI security solution, with the following approach: Understand Your Audience First and foremost, understanding your target audience is essential. The security Read more…

The primary goal of marketing in the dynamic field of Risk & Resilience is to understand and address the pain points of potential customers. By recognizing these challenges, businesses can develop targeted propositions that not only attract but also retain clients. Here, we explore the key obstacles faced by customers in the Risk & Resilience sector and how effective marketing can transform these pains into compelling propositions. Identifying Customer Pain Read more…

Stakeholders in the security and risk management industry face a unique set of challenges. From finding reliable solutions, often at short notice, to staying informed about the latest developments, their needs are specific and demanding. Here’s how our digital marketing solutions can alleviate these pain points and connect them with the services they require. Pain Point 1: Finding Reliable and Trusted Providers Stakeholders often struggle to identify reliable and trusted Read more…

Protecting organizations from threats is critical, but even the most sophisticated security solutions can’t mitigate risks alone. In the high-stakes world of risk management and resilience, strategic marketing makes the difference between solutions that resonate and those that fall flat. With tailored, digitally-driven campaigns, agencies can cut through the noise to deliver indispensable risk mitigation strategies to the stakeholders who need them most. Navigating the Complexity of Risk and Resilience Read more…

Staying ahead in the Security, Risk Management, and Resilience market requires constant innovation and agility. Stakeholders want – and need – to know what capability exists in the market to mitigate risk, save lives and defend business value. Currently, the process of maintaining awareness relies on following companies in social media or attending expensive, time consuming trade shows. Instead, imagine if a practitioner could access and build “library of capability” Read more…

In the ever-evolving landscape of Security, Risk Management and Resilience, businesses are continually seeking innovative solutions to safeguard their operations, assets, and stakeholders. However, in a crowded market saturated with myriad product offerings and service providers, how can companies effectively navigate the decision-making process? Enter the persuasive power of social proof. Social proof is a psychological phenomenon that influences human behavior based on the actions and opinions of others. When Read more…

In the aftermath of natural disasters, rapid response and situational awareness are imperative for saving lives. Drone technology offers a powerful solution for enhancing emergency preparedness and crisis management capabilities. However, effectively marketing these cutting-edge services requires tailored strategies that resonate with decision-makers in emergency management and humanitarian relief organizations. Emphasize Rapid Deployment and Wide-Area Surveillance One of drones’ biggest advantages is the ability to rapidly launch aerial operations and Read more…

As the eyes of the world turn towards Paris for the 2024 Summer Olympics, one of the most critical priorities will be ensuring a safe and secure environment for athletes, spectators, and all those involved. With the increased threats of terrorism, cyber attacks, and other security risks in today’s commercial and cultural landscape, having robust risk management and resilience measures in place is absolutely paramount. At Marshal, we understand the Read more…