Your Security & Resilience Blog

First 90 Days as a Security Product Manager: Setting the Stage for Innovation and Protection

Starting a new role as a security product manager means diving headfirst into a fast-evolving landscape where innovation is critical, and protection is paramount. Your first 90 days are all about understanding the threats, aligning with stakeholders, and building the foundation for products that safeguard data, assets, and organizations. From refining security protocols to ensuring compliance with regulations, this period is key to establishing the roadmap for solutions that will Read more…

By Marshal, ago

Beyond LinkedIn: Why Security & Resilience Companies Should Explore Alternative Channels for Organic Growth

LinkedIn has long been a go-to platform for B2B marketing, and for companies in Security, Resilience & Defense, it seems like an obvious choice. However, LinkedIn’s algorithm significantly limits organic reach, making it hard for smaller companies to connect with followers without paying for visibility. For startups, LinkedIn’s restrictive setup can limit growth and visibility while draining budgets better spent elsewhere. To bypass these limitations, security and defense startups should Read more…

By Marshal, ago

The Evolving Pop Culture of Security and Resilience

At a time when global threats loom large and cybersecurity breaches make headlines daily, the concepts of security and resilience have seeped into popular culture in unprecedented ways. From blockbuster movies to trending hashtags, the public consciousness is increasingly attuned to the importance of safeguarding our digital and physical worlds. Hollywood’s Take on Cybersecurity The entertainment industry has long been fascinated with hacking and cybersecurity. Films like “The Matrix” and Read more…

By Marshal, ago

How Do You Secure Your Digital Supply Chain?

Securing a digital supply chain is crucial. They involve multiple interconnected systems, suppliers, and partners that can be vulnerable entry points for cyber threats. A breach or disruption at any link in the chain can lead to compromised sensitive data, operational downtime, financial losses, and damage to a company’s reputation. Additionally, regulatory compliance and customer trust depend on the ability to protect information and ensure business continuity. As supply chains Read more…

By Marshal, ago

The Social Media Soundbite Trap: Why It’s Costing You Time and Money

In our digital-first landscape, social media is often seen as a quick and easy way to gain exposure, boost brand recognition, and generate leads. But for many in the Security, Risk Management, Resilience, and Defense industry, the reality is far more complex. Social media posts crafted for quick soundbites may create buzz, but do they truly add value? The harsh truth: too much time and money are wasted on producing Read more…

By Marshal, ago

Agility and Resilience: The New Pillars of Security Marketing

In an era of rapid technological advancement and evolving global threats, the security, risk management, resilience, and defense industry finds itself at a critical juncture. While prevention and detection remain crucial, today’s focus has expanded to encompass agility and resilience. This shift presents both challenges and opportunities for marketers in the sector. Let’s explore how to effectively communicate and promote products and services in this new landscape. Understanding the Paradigm Read more…

By Marshal, ago

Navigating the Impact of ESG in the Security & Defense Services Market

The growing trend of Environmental, Social, and Governance (ESG) investing is becoming a significant concern for industries like defense, where perceptions of ethical issues can deter investment. Marketers in defense, where ESG concerns may cast their products in an “unethical” light, face the challenge of overcoming the perception that their sector is not aligned with responsible investing. Here’s how they can combat the ESG trend while reframing their contributions in a Read more…

By Marshal, ago

Transforming Defense with AI: Bridging Technology and Responsibility

Artificial intelligence (AI) is revolutionizing the battlefield, with advancements in autonomous systems, data-driven decision-making, and cyber capabilities. Companies developing AI-enabled military technologies face a unique set of challenges in marketing their products effectively. They must balance technical complexity, ethical considerations, and geopolitical sensitivities, while also conveying the tangible benefits of their innovations. Here’s a strategic approach for AI companies in the defense sector to market themselves successfully. 1. Highlight Clear Read more…

By Marshal, ago

Eight Characteristics of Effective Counter Terrorism

Managing crises and responding effectively to terrorist incidents requires a range of skills and knowledge, including: Risk assessment: The ability to assess and analyze the threat environment is crucial in crisis management and terrorism response. A comprehensive risk assessment should include an evaluation of potential targets, the likelihood and severity of a terrorist attack, and an understanding of the tactics and capabilities of terrorist groups. Emergency planning: The development of a comprehensive Read more…

By Marshal, ago

Turning Security, Technology, and Compliance into Your Next Big Win

The convergence of security, technology, and compliance is reshaping how companies operate and communicate. It presents a powerful opportunity to gain a competitive edge. When these elements are integrated effectively, they don’t just support operations – they drive innovation and deliver substantial value. As these disciplines increasingly intertwine, marketers must rethink their strategies to effectively address this integrated landscape. How you navigate this shift and reimagine your marketing approach will impact Read more…

By Marshal, ago