Security & Resilience Dispatches

Protecting organizations from threats is critical, but even the most sophisticated security solutions can’t mitigate risks alone. In the high-stakes world of risk management and resilience, strategic marketing makes the difference between solutions that resonate and those that fall flat. With tailored, digitally-driven campaigns, agencies can cut through the noise to deliver indispensable risk mitigation strategies to the stakeholders who need them most. Navigating the Complexity of Risk and Resilience Read more…

Staying ahead in the Security, Risk Management, and Resilience market requires constant innovation and agility. Stakeholders want – and need – to know what capability exists in the market to mitigate risk, save lives and defend business value. Currently, the process of maintaining awareness relies on following companies in social media or attending expensive, time consuming trade shows. Instead, imagine if a practitioner could access and build “library of capability” Read more…

In the ever-evolving landscape of Security, Risk Management and Resilience, businesses are continually seeking innovative solutions to safeguard their operations, assets, and stakeholders. However, in a crowded market saturated with myriad product offerings and service providers, how can companies effectively navigate the decision-making process? Enter the persuasive power of social proof. Social proof is a psychological phenomenon that influences human behavior based on the actions and opinions of others. When Read more…

In the aftermath of natural disasters, rapid response and situational awareness are imperative for saving lives. Drone technology offers a powerful solution for enhancing emergency preparedness and crisis management capabilities. However, effectively marketing these cutting-edge services requires tailored strategies that resonate with decision-makers in emergency management and humanitarian relief organizations. Emphasize Rapid Deployment and Wide-Area Surveillance One of drones’ biggest advantages is the ability to rapidly launch aerial operations and Read more…

As the eyes of the world turn towards Paris for the 2024 Summer Olympics, one of the most critical priorities will be ensuring a safe and secure environment for athletes, spectators, and all those involved. With the increased threats of terrorism, cyber attacks, and other security risks in today’s commercial and cultural landscape, having robust risk management and resilience measures in place is absolutely paramount. At Marshal, we understand the Read more…

Clarifying the customer journey in the Security, Risk Management & Resilience industry involves a detailed understanding of their needs, concerns, and decision-making processes. Here’s how we, at Marshal, help you approach this task: 1. Understand Your Clients’ Market and Personas Market Segmentation: Identify the different segments within the security, risk management, and resilience industry (e.g., corporate security, cybersecurity, physical security, travel security, risk consulting, training, intelligence, technology, from conflict zones, Read more…

Protecting sensitive information and intellectual property has always been, and will always be, of paramount importance. One critical aspect of a comprehensive security strategy is implementing a robust TSCM (Technical Surveillance Counter-Measures) program. However, if you provide such services, effectively marketing your corporate TSCM capability can be a challenge, especially in a niche market where specialized expertise and trust are paramount. At Marshal, our digital marketing agency, we specialize in Read more…

In the high-stakes world of global security, risk management, and resilience, effective marketing is mission-critical yet tremendously challenging. With diverse physical and cyber threat vectors constantly evolving, stringent cross-industry compliance demands, and a complex solutions landscape, B2B security marketers face a perfect storm of obstacles. Connecting with niche decision-makers, communicating intricate value propositions, establishing credibility, and quantifying ROI are just a few hurdles to overcome. At Marshal, we’re immersed in Read more…

Vertical AI refers to artificial intelligence solutions that are designed and specialized for specific industries or domains, as opposed to horizontal AI which is more general-purpose and applicable across various industries. A vertical AI solution for marketing in the security, risk management, and resilience sector could provide a range of capabilities tailored to the unique needs of this industry. Here are some potential use cases, features and functionalities such a Read more…