Your Security & Resilience Blog

What are the characteristics of a predictable lead generation system for the Security & Resilience market?

A predictable lead generation system within the Security, Risk Management, and Resilience market exhibits specific attributes tailored to its unique industry: Niche Audience Identification: Precise identification and understanding of the niche within the security, risk management, and resilience market, including sectors such as cybersecurity, physical security, compliance, and crisis management. This ensures targeted messaging and solutions tailored to the specific needs and challenges of these industries. Value Proposition Alignment: Clear Read more…

By Marshal, ago

Selling Cybersecurity Solutions? Here’s a simple idea for Lead Generation

If you’re selling a cybersecurity solution and looking to generate leads, one method is to ask prospects to fill out a questionnaire to help qualify the requirement. Questionnaires are a very powerful tool – they help the buyer (and seller) find out of they need the product or not, clarifying succinctly whether the solution on offer is right for them. Think of it as an objective 3rd party metric or Read more…

By Marshal, ago

What is the difference between crisis management and emergency management?

Crisis management and emergency management are related concepts, but they refer to different aspects of handling adverse situations. Here are the key differences between the two: Scope and Timeframe: Emergency Management: Focuses on the preparation, response, recovery, and mitigation of emergencies. It covers a broader range of events, including natural disasters, accidents, and human-made crises. Emergency management is a more proactive and long-term approach that involves planning for various scenarios. Read more…

By Marshal, ago

Emergency Management vs. Crisis Management: Understanding the Nuances and Importance

In the realm of organizational resilience, two critical concepts often come to the forefront: emergency management and crisis management. While these terms are sometimes used interchangeably, understanding their nuances is vital for effective preparedness and response. Emergency Management: Emergency management primarily focuses on anticipating and responding to sudden, unexpected events that pose an immediate threat to life, property, or the environment. This encompasses natural disasters, accidents, medical emergencies, and other Read more…

By Marshal, ago

7 Essential Rules of Crisis Communications

Crisis communication is a crucial aspect of any organization’s risk management strategy. Effectively managing communication during a crisis can help maintain trust, minimize reputational damage, and ensure that accurate information is disseminated to the public, stakeholders, and employees. These principles enable the management information during a crisis to translate it into actionable intelligence: 1. Establish a Robust Communication Framework: To ensure accurate and timely information dissemination, organisations should establish a well-defined Read more…

By Marshal, ago

Unlocking Innovation in Safety & Security: A Guide to Effective Demand Generation

The Safety & Security market – spanning Personnel, Equipment, Training, Consulting and Managed Services, Intelligence, Technology and Software – is highly fragmented and opaque, making it challenging to navigate and to identify appropriate, differentiated, or new and innovative solutions available to protect people and property, especially at short notice and in rapidly evolving operating environments. Suppliers need to work hard to elevate the market’s awareness of their products, services, and expertise, even within tried and tested social media. How can Read more…

By Marshal, ago

What are the principles of a Travel Risk Management plan?

A travel risk management plan is essential for ensuring the safety and well-being of travelers during their trips. The specific principles of a travel risk management plan can vary based on the organization and its specific needs. However, there are several fundamental principles that are generally applicable: 1. Risk Assessment: Destination Analysis: Evaluate the safety and security conditions of the travel destination. Traveler Profiling: Understand the individual needs and vulnerabilities Read more…

By Marshal, ago

How can AI help build Corporate Resilience?

Building resilience is no longer just about bouncing back from setbacks; it’s about adapting, innovating, and staying ahead of the curve. And in this pursuit, artificial intelligence (AI) can be a powerful ally. AI has the potential to revolutionise the way organisations approach resilience by offering valuable insights, enhancing decision-making processes, and optimising operations. Here’s how AI can help you build world class resilience: 1. Data-driven insights: AI excels at Read more…

By Marshal, ago

Weathering the Storm – How to Build Resilience for Severe Climate Events

Severe weather warnings across the entire UK, including a rare red warning in Scotland, meaning an immediate threat to life, have been issues in recent days. Predictions of changing weather patterns may lead to more frequent episodes in the future.  How can organisations effectively plan for, respond to, and recover from a severe weather event, specifically focusing on a red weather warning scenario? To effectively prepare for a red weather Read more…

By Marshal, ago

What is physical security engineering?

Physical security engineering is a specialized discipline within the broader field of security engineering. It focuses on the design, implementation, and maintenance of physical security measures to protect people, property, and information from unauthorized access, damage, theft, or harm. Physical security engineering involves the application of engineering principles to create a secure physical environment for individuals, organizations, and critical infrastructure. Key aspects of physical security engineering include: Access Control: Physical Read more…

By Marshal, ago