Your Security & Resilience Blog

As the eyes of the world turn towards Paris for the 2024 Summer Olympics, one of the most critical priorities will be ensuring a safe and secure environment for athletes, spectators, and all those involved. With the increased threats of terrorism, cyber attacks, and other security risks in today’s commercial and cultural landscape, having robust risk management and resilience measures in place is absolutely paramount. At Marshal, we understand the Read more…

Clarifying the customer journey in the Security, Risk Management & Resilience industry involves a detailed understanding of their needs, concerns, and decision-making processes. Here’s how we, at Marshal, help you approach this task: 1. Understand Your Clients’ Market and Personas Market Segmentation: Identify the different segments within the security, risk management, and resilience industry (e.g., corporate security, cybersecurity, physical security, travel security, risk consulting, training, intelligence, technology, from conflict zones, Read more…

Protecting sensitive information and intellectual property has always been, and will always be, of paramount importance. One critical aspect of a comprehensive security strategy is implementing a robust TSCM (Technical Surveillance Counter-Measures) program. However, if you provide such services, effectively marketing your corporate TSCM capability can be a challenge, especially in a niche market where specialized expertise and trust are paramount. At Marshal, our digital marketing agency, we specialize in Read more…

In the high-stakes world of global security, risk management, and resilience, effective marketing is mission-critical yet tremendously challenging. With diverse physical and cyber threat vectors constantly evolving, stringent cross-industry compliance demands, and a complex solutions landscape, B2B security marketers face a perfect storm of obstacles. Connecting with niche decision-makers, communicating intricate value propositions, establishing credibility, and quantifying ROI are just a few hurdles to overcome. At Marshal, we’re immersed in Read more…

Vertical AI refers to artificial intelligence solutions that are designed and specialized for specific industries or domains, as opposed to horizontal AI which is more general-purpose and applicable across various industries. A vertical AI solution for marketing in the security, risk management, and resilience sector could provide a range of capabilities tailored to the unique needs of this industry. Here are some potential use cases, features and functionalities such a Read more…

The UAV / Drone landscape is becoming increasingly complex because of rapid evolutions in technology that fuse the physical and digital. How do you stand out from the competition to show your innovative solutions where stakeholders are looking for them? As a digital marketing agency specializing in the highly diverse Security, Risk Management & Resilience industry, we utilize our proprietary platform to build an engaged network to whom we are Read more…

As a digital marketing agency specializing in the Security, Risk Management & Resilience sector, aiming to help clients reach, entice, new and then convert prospects, Marshal has a well-defined marketing funnel with specific strategies that we employ for each stage. Here are the key stages and the associated strategies: Awareness Stage: Content marketing, created through Exhibits that showcase a product, service, or expertise, backed up by social proof to reinforce Read more…

Running a combined direct response and brand awareness marketing campaign can be an effective strategy for companies in the Security, Risk Management and Resilience industry in reaching your target audience effectively, engaging with potential customers, and ultimately driving desired outcomes, such as increased brand visibility, customer acquisition, and revenue growth. Here are some key considerations and approaches you can take: Direct Response Utilize tactics like targeted email campaigns, social media Read more…

Lots has been written about how AI will impact the Security, Risk Management, and Resilience industry in terms of the products, services and outcomes that can be enhanced by it, but how can AI be leveraged for marketing within the sector to help companies showcase what they can do? Personalized Lead Generation and Nurturing: AI algorithms analyze data on potential customers’ online behavior, pain points, and security/risk profiles to identify Read more…

“10x your marketing” is a concept popularized by entrepreneurs and marketers, especially in the tech startup community, inspired by the book “The 10X Rule” by Grant Cardone. The idea is to set ambitious goals and take massive action to achieve extraordinary results, rather than settling for incremental improvements. As a Security & Resilience Consulting and Technology company, aiming to “10x your marketing” entails adopting a strategic approach that drives exponential Read more…