Why are you using Social Media to sell Security Training Courses?
People don’t go “shopping” for Security & Risk Management Training Courses on LinkedIn. When they are actually looking for a course (think, “buyer journey”!), the absence of an alternative to source and review options means they use their LinkedIn network for referrals. This can often mean that better and / or more appropriate providers miss the opportunity and the new business, and the investing prospect investing their cash ends up with a poor outcome. Read more…