Why you are potentially damaging your company’s reputation by marketing on social media.
Social media wasn’t designed to market Safety, Security & Risk Management services but, in the absence of an alternative, companies will use those channels because of the perceived reach, but will often create content that attempts to engage an [inappropriate] audience in a way that may negatively impact their reputation. Safety, Security & Risk Management companies contain experts in their respective fields. They are not digital marketing agencies. The larger Read more…