Mass Communications in Crisis Management – Are Current Products Effective?

Two-way mass communications tools can play an important role in crisis management by providing a means for quickly and effectively disseminating information to a large number of people, as well as receiving feedback and updates from them.

Some examples of how these tools are used in crisis management include:

1. Email: In a crisis, emergency management officials can use email to quickly send out alerts and updates to a large number of people. Email can also be used to receive feedback and information from the public, such as reports of damage or requests for assistance.
2. Social Media: Social media platforms can be used to quickly disseminate information to a large number of people, such as alerts and updates about a crisis. These platforms can also be used to receive updates and information from the public, such as eyewitness reports and images. Social media can also be used for crisis management team to receive feedback from the public and respond to their questions and concerns.
3. Mass SMS: Mass SMS is a good option for crisis management since it sends messages to a large number of people in a short time. In case of a natural disaster or emergency, officials can use mass SMS to send out alerts and updates to the public, and also receive feedback and information from them.

Overall, two-way mass communication tools can be used to quickly and effectively disseminate information and updates during a crisis, as well as receive feedback and information from the public, which can aid in making critical decisions and responding to the crisis.

A number of providers are evolving the two way mass communication product space, but do the systems we see on the market today achieve their aim, and what are the shortfalls?

We’d love to hear your thoughts. If you have such a product or developing the next iteration, let us know.

Marshal is a powerful, exclusive digital marketing platform that helps to simplify and scale access to the complex Security Risk Management and Resilience market, in order to develop opportunities, drive growth and achieve objectives across conflict zones to cyberspace.