Marketing

If you’re selling a cybersecurity solution and looking to generate leads, one method is to ask prospects to fill out a questionnaire to help qualify the requirement. Questionnaires are a very powerful tool – they help the buyer (and seller) find out of they need the product or not, clarifying Read more…

Crisis management and emergency management are related concepts, but they refer to different aspects of handling adverse situations. Here are the key differences between the two: Scope and Timeframe: Emergency Management: Focuses on the preparation, response, recovery, and mitigation of emergencies. It covers a broader range of events, including natural Read more…

In the realm of organizational resilience, two critical concepts often come to the forefront: emergency management and crisis management. While these terms are sometimes used interchangeably, understanding their nuances is vital for effective preparedness and response. Emergency Management: Emergency management primarily focuses on anticipating and responding to sudden, unexpected events Read more…

Severe weather warnings across the entire UK, including a rare red warning in Scotland, meaning an immediate threat to life, have been issues in recent days. Predictions of changing weather patterns may lead to more frequent episodes in the future.  How can organisations effectively plan for, respond to, and recover Read more…

The Fourth Turning is a theory proposed by historians William Strauss and Neil Howe in their 1997 book titled “The Fourth Turning: An American Prophecy.” The theory suggests that history can be divided into four generational cycles, or “turnings,” each lasting about 20-25 years. These turnings are characterized by distinct Read more…