LinkedIn has long been a go-to platform for B2B marketing, and for companies in Security, Resilience & Defense, it seems like an obvious choice. However, LinkedIn’s algorithm significantly limits organic reach, making it hard for smaller companies to connect with followers without paying for visibility. For startups, LinkedIn’s restrictive setup Read more…
At a time when global threats loom large and cybersecurity breaches make headlines daily, the concepts of security and resilience have seeped into popular culture in unprecedented ways. From blockbuster movies to trending hashtags, the public consciousness is increasingly attuned to the importance of safeguarding our digital and physical worlds. Read more…
Securing a digital supply chain is crucial. They involve multiple interconnected systems, suppliers, and partners that can be vulnerable entry points for cyber threats. A breach or disruption at any link in the chain can lead to compromised sensitive data, operational downtime, financial losses, and damage to a company’s reputation. Read more…
In our digital-first landscape, social media is often seen as a quick and easy way to gain exposure, boost brand recognition, and generate leads. But for many in the Security, Risk Management, Resilience, and Defense industry, the reality is far more complex. Social media posts crafted for quick soundbites may Read more…
In an era of rapid technological advancement and evolving global threats, the security, risk management, resilience, and defense industry finds itself at a critical juncture. While prevention and detection remain crucial, today’s focus has expanded to encompass agility and resilience. This shift presents both challenges and opportunities for marketers in Read more…
The growing trend of Environmental, Social, and Governance (ESG) investing is becoming a significant concern for industries like defense, where perceptions of ethical issues can deter investment. Marketers in defense, where ESG concerns may cast their products in an “unethical” light, face the challenge of overcoming the perception that their sector Read more…
Artificial intelligence (AI) is revolutionizing the battlefield, with advancements in autonomous systems, data-driven decision-making, and cyber capabilities. Companies developing AI-enabled military technologies face a unique set of challenges in marketing their products effectively. They must balance technical complexity, ethical considerations, and geopolitical sensitivities, while also conveying the tangible benefits of Read more…
The convergence of security, technology, and compliance is reshaping how companies operate and communicate. It presents a powerful opportunity to gain a competitive edge. When these elements are integrated effectively, they don’t just support operations – they drive innovation and deliver substantial value. As these disciplines increasingly intertwine, marketers must rethink Read more…
In the ever-evolving landscape of security, risk management, resilience, and defense, training services play a crucial role in keeping professionals up-to-date and organizations prepared. However, marketing these services presents unique challenges that require innovative strategies and a deep understanding of the industry. Let’s explore these difficulties and discuss effective ways Read more…
In an era where cyber threats, global instabilities, and unforeseen risks loom large, the security, risk management, resilience, and defense industry finds itself at a critical juncture. As solution providers scramble to capture market share, a troubling phenomenon has emerged: the Marketing Delusion. This pervasive mindset threatens to undermine the Read more…