As a digital marketing agency specializing in the Security, Risk Management & Resilience sector, aiming to help clients reach, entice, new and then convert prospects, Marshal has a well-defined marketing funnel with specific strategies that we employ for each stage. Here are the key stages and the associated strategies: Awareness Read more…
Running a combined direct response and brand awareness marketing campaign can be an effective strategy for companies in the Security, Risk Management and Resilience industry in reaching your target audience effectively, engaging with potential customers, and ultimately driving desired outcomes, such as increased brand visibility, customer acquisition, and revenue growth. Read more…
Lots has been written about how AI will impact the Security, Risk Management, and Resilience industry in terms of the products, services and outcomes that can be enhanced by it, but how can AI be leveraged for marketing within the sector to help companies showcase what they can do? Personalized Read more…
“10x your marketing” is a concept popularized by entrepreneurs and marketers, especially in the tech startup community, inspired by the book “The 10X Rule” by Grant Cardone. The idea is to set ambitious goals and take massive action to achieve extraordinary results, rather than settling for incremental improvements. As a Read more…
A predictable lead generation system within the Security, Risk Management, and Resilience market exhibits specific attributes tailored to its unique industry: Niche Audience Identification: Precise identification and understanding of the niche within the security, risk management, and resilience market, including sectors such as cybersecurity, physical security, compliance, and crisis management. Read more…
If you’re selling a cybersecurity solution and looking to generate leads, one method is to ask prospects to fill out a questionnaire to help qualify the requirement. Questionnaires are a very powerful tool – they help the buyer (and seller) find out of they need the product or not, clarifying Read more…
Crisis management and emergency management are related concepts, but they refer to different aspects of handling adverse situations. Here are the key differences between the two: Scope and Timeframe: Emergency Management: Focuses on the preparation, response, recovery, and mitigation of emergencies. It covers a broader range of events, including natural Read more…
In the realm of organizational resilience, two critical concepts often come to the forefront: emergency management and crisis management. While these terms are sometimes used interchangeably, understanding their nuances is vital for effective preparedness and response. Emergency Management: Emergency management primarily focuses on anticipating and responding to sudden, unexpected events Read more…
The Safety & Security market – spanning Personnel, Equipment, Training, Consulting and Managed Services, Intelligence, Technology and Software – is highly fragmented and opaque, making it challenging to navigate and to identify appropriate, differentiated, or new and innovative solutions available to protect people and property, especially at short notice and in rapidly evolving operating environments. Suppliers need to work hard Read more…
Severe weather warnings across the entire UK, including a rare red warning in Scotland, meaning an immediate threat to life, have been issues in recent days. Predictions of changing weather patterns may lead to more frequent episodes in the future. How can organisations effectively plan for, respond to, and recover Read more…