Starting a new role as a security product manager means diving headfirst into a fast-evolving landscape where innovation is critical, and protection is paramount. Your first 90 days are all about understanding the threats, aligning with stakeholders, and building the foundation for products that safeguard data, assets, and organizations. From Read more…
LinkedIn has long been a go-to platform for B2B marketing, and for companies in Security, Resilience & Defense, it seems like an obvious choice. However, LinkedIn’s algorithm significantly limits organic reach, making it hard for smaller companies to connect with followers without paying for visibility. For startups, LinkedIn’s restrictive setup Read more…
At a time when global threats loom large and cybersecurity breaches make headlines daily, the concepts of security and resilience have seeped into popular culture in unprecedented ways. From blockbuster movies to trending hashtags, the public consciousness is increasingly attuned to the importance of safeguarding our digital and physical worlds. Read more…
Securing a digital supply chain is crucial. They involve multiple interconnected systems, suppliers, and partners that can be vulnerable entry points for cyber threats. A breach or disruption at any link in the chain can lead to compromised sensitive data, operational downtime, financial losses, and damage to a company’s reputation. Read more…
In our digital-first landscape, social media is often seen as a quick and easy way to gain exposure, boost brand recognition, and generate leads. But for many in the Security, Risk Management, Resilience, and Defense industry, the reality is far more complex. Social media posts crafted for quick soundbites may Read more…
In an era of rapid technological advancement and evolving global threats, the security, risk management, resilience, and defense industry finds itself at a critical juncture. While prevention and detection remain crucial, today’s focus has expanded to encompass agility and resilience. This shift presents both challenges and opportunities for marketers in Read more…
The growing trend of Environmental, Social, and Governance (ESG) investing is becoming a significant concern for industries like defense, where perceptions of ethical issues can deter investment. Marketers in defense, where ESG concerns may cast their products in an “unethical” light, face the challenge of overcoming the perception that their sector Read more…
Artificial intelligence (AI) is revolutionizing the battlefield, with advancements in autonomous systems, data-driven decision-making, and cyber capabilities. Companies developing AI-enabled military technologies face a unique set of challenges in marketing their products effectively. They must balance technical complexity, ethical considerations, and geopolitical sensitivities, while also conveying the tangible benefits of Read more…
Managing crises and responding effectively to terrorist incidents requires a range of skills and knowledge, including: Risk assessment: The ability to assess and analyze the threat environment is crucial in crisis management and terrorism response. A comprehensive risk assessment should include an evaluation of potential targets, the likelihood and severity of Read more…
The convergence of security, technology, and compliance is reshaping how companies operate and communicate. It presents a powerful opportunity to gain a competitive edge. When these elements are integrated effectively, they don’t just support operations – they drive innovation and deliver substantial value. As these disciplines increasingly intertwine, marketers must rethink Read more…